Alfred — Daily brief

Daily brief · {{brief_date}}

Good morning, Priya. Three things need you today.

Spend is pacing 6.1% hot at $310K this month, but blended ROAS is up 12.4% to 4.8x. I've queued three decisions below — you approve, I execute.

Blended ROAS

4.8x

+12.4% vs 30d

Spend

$310K

+6.1% hot

CAC (blended)

$142

+$18 WoW

Source: Alfred KPI Cockpit · Meta Ads + Google Ads + HubSpot · last 7 days, pulled {{data_pulled_date}}

Today · item 1 of 3

Kill the Meta broad campaign

It's burning $4.8K a month with zero conversions — lead quality fell 14% when the new audience launched. I've drafted the pause; it's one click to approve.

Sources: Meta · GA4 · HubSpot

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Today · item 2 of 3

Approve the $18K reallocation

Performance Max is converting at 5.1x while non-brand search holds at 3.4x. Shifting $18K buys +6% non-brand coverage and roughly $30K of pipeline — 82% confidence.

Sources: Google Ads · GA4

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Today · item 3 of 3

Rotate the TikTok hero creative

CTR is down 12% this week — fatigue, not audience. A fresh variant protects ~$26K/mo of spend; I recommend rotating before Friday.

Sources: TikTok · GA4

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