What decision intelligence is worth to your team

Every number below is an editable assumption — the defaults are the fictional Northwind Labs demo scenario, not customer results. Alfred connects your stack read-only, synthesises what matters, and delivers decision-ready intelligence; this page just does the arithmetic on what that could be worth to you.

Your assumptions

Defaults: Northwind demo

Marketing team size

people

People who build or consume marketing reporting. Northwind runs 6 seats.

Monthly ad spend

$ /mo

Northwind spends ~$310K/month across eight campaigns.

Hours per person per week on reporting

hrs/wk

Time spent assembling, reconciling and explaining numbers by hand.

Wasted share of ad spend

Northwind demo: $55.1K of $310K/mo identified as recoverable (about 17.8%).

Model assumptions — edit these too

Loaded cost per hour

$ /hr

Fully loaded cost of a marketer's hour. Use your own figure.

Reporting time Alfred removes

Modelled share of manual reporting the Daily Brief and cockpit replace.

Identified waste actually recovered

Not every flagged dollar gets reallocated — assume a haircut.

Alfred cost per year

$ /yr

Default: Max plan at $1,199/mo — about $14,388/yr, rounded to $14,400. Set to your quoted plan.

What the arithmetic says

Hours saved per month

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Waste recovered per month

—

Total modelled value per year

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Payback on Alfred

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Assumptions, not promises. This model is arithmetic on the inputs you set — nothing more. Alfred publishes no customer outcome metrics yet; the defaults come from the fictional Northwind Labs demo scenario. Change any assumption and the outputs follow. Actual results depend on your stack, your spend and the decisions your team makes.